National youth marketing agency Campus Media Group and clothing retailer Goody's have teamed to promote Goody's limited edition Levi’s 501 The Original in five colors at select college football tailgating parties this fall. CMG has coordinated staffing efforts in which models will don Levi’s jeans in school team colors and interact with students prior to the game. Campus postering and flier distribution, also handled by Campus Media Group, will support the efforts prior to each game.

About CMG
Campus Media Group, Inc., is a leading national youth media and marketing agency specializing in reaching college and high school students through customized planning and a variety of integrated media channels. For more information on the company, based in St. Paul, Minnesota, visit the firm’s web site at www.CampusMediaGroup.com.